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Michelson Found Animals Campaign Raises Millions


November 20, 2014

Michelson Found Animals Saving Pets Challenge, created to address the underlying causes of shelter euthanasia, raised more than $1 million.

Michelson Found Animals created the Saving Pets Challenge in order to take fundraising for at-risk companion animals to a whole new level by offering $115,000 in grants to the six animal welfare organizations who were able to raise the most funds for their respective programs.

The Santa Fe Animal Shelter was named the winner and awarded the $50,000 grand prize. The Santa Fe-based organization, which is northern New Mexico’s largest open-admission shelter, raised an impressive $130,615 over the course of the four-week campaign from September 29 through October 30.

The campaign drew 175 animal welfare organizations from across the United States and Puerto Rico and took place on Crowdrise.com, a fundraising platform. Teams participated in the unique challenge to raise funds in order to combat euthanasia in shelters and the Santa Fe Animal Shelter will use the grant money towards resources to support hundreds of animals that need extra care before they are ready for adoption.

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