Matrix Partners Welcomes RaChelle Lobre as Vice President, Brand Development

Press release: Matrix Partners

Matrix Partners, the pet industry’s leading full-service marketing communications agency, is delighted to announce that RaChelle Lobre has joined their team as vice president of brand development.

With an impressive pet product distribution background and a passion for pets, Lobre brings 30 years of pet industry experience to her new role, where she’ll help drive the company’s continued growth and expansion plans. Her unique insight into the challenges that pet industry brands navigate offers a valuable perspective that will help put Matrix’s clients on a faster track to success.

“RaChelle’s proven track record of driving client and distributor sales growth, implementing strategic plans, and increasing brand profitability, along with her profound understanding of the pet industry, makes her an invaluable addition to our team,” commented Don Tomala, managing partner. “This strategic hiring marks an exciting milestone in Matrix’s commitment to driving innovation and excellence and allows us to further increase our offerings to our valued clients through expanded distribution support.”

Prior to joining Matrix Partners, Lobre held positions focused on retail, distribution, and manufacturing channels. She also founded her own business, developing an extensive line of products dedicated to the health and wellness of pets. In addition to supporting client brand growth through pet product distributors and pet chains, she will be searching for new and innovative brands for Matrix Partners that improve the quality of life for pets.