Matrix Partners to Aid Launch of Swees America

Listen to this article

Matrix Partners says it is pleased to announce that its agency will oversee all strategic marketing, including logo and packaging design, public relations, social media, digital media and national distribution efforts, on behalf of Swees America Inc.

Swees America is known internationally for its deshedding and grooming system, which will soon be available in the United States. Eazee by Foolee is a deshedding tool for dogs and cats that is specially designed to remove only 100 percent dead, loose hair and no live hair from pets. The patented deshedding tool comes packed with two interchangeable combs that can be used on thin or thick hair for daily or more intense grooming. The Eazee deshedding tool features combs made from a composite plastic, with smooth, rounded teeth and a handle that can be used with a range of interchangeable, high quality grooming tools for every need.

“We are delighted to welcome Swees America to the Matrix Partners family and are proud to introduce their grooming system to distributors, retailers and consumers in the U.S. and Canada,” said Don Tomala, managing partner of Matrix Partners. “The Eazee deshedding tool is a safer, gentler and easier to use alternative for pet parents that want something versatile when grooming.”

“We really enjoy working with Matrix Partners,” Swees America CEO Eddy Cathaud (pictured above) said in a statement through Matrix. “They’re extremely responsive and willing to go the extra mile to make sure our North America launch succeeds. Together, we make a great team!”