Press release: Matrix Partners
Matrix Partners, a full service, pet-centric marketing, communications and design firm, recently received another Hermes Creative award for work they completed on behalf of Sustainably Yours Natural Cat Litter. The awards program is aimed toward creative professionals involved in the concept, writing and design of traditional materials and programs, along with visual and audio materials all over the world. The entries are voted on by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry.
The team earned Gold honors in the category of packaging design for the premium natural litter packages, which reflect the simple makeup of the product and highlight the green mission behind the unique brand. The packaging designs also feature a sleek white backdrop accented by pops of color and foliage, plus a convenient window so consumers can see the clean, white litter and know the high quality of the product prior to purchase.
“We are thrilled to have received this honorable award,” says Kristy Boulos, vice president, account supervisor of Matrix Partners. “Our team worked incredibly hard to create these exceptional designs for Sustainably Yours, making sure to showcase their commitment to cats and cat owners, in addition to highlighting their support of the Rainforest Trust.”
In addition to winning for Sustainably Yours, Matrix Partners received a Gold award in the category of website design for their work on behalf of dog treat manufacturer Charlee Bear’s new website. The team also received honorable mentions in the category of Packaging Design for recent Charlee Bear and SnugArooz designs.
This isn’t the first award Matrix Partners received on behalf of Sustainably Yours. The firm’s innovative package designs for the natural cat litter brand were previously honored with an American Graphic Design award from Graphic Design USA (GDUSA).