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Mars Petcare Introduces New Wild Frontier Pet Food Brand


July 5, 2018

Mars Petcare is introducing WILD FRONTIER Pet Food, a new super premium brand of dog and cat food that meets pets’ instinctual needs. As carnivores at heart, pets’ ancestors relied on their instincts to find food, capturing and feeding on what nature provided. That notion is the inspiration behind the new WILD FRONTIER brand. The new line of dog and cat food includes grain-free, animal-based recipes with multiple sources of prey and nutrient-rich organs, which pets’ ancestors sought first after the hunt to help them thrive.

“We’re constantly thinking about how we can reimagine our portfolio of brands and product to meet consumer demands,” said Eric Huston, marketing director at Mars Petcare. “Ancestral feeding continues to be a top trend in the industry, and with WILD FRONTIER Pet Food, we are taking our offerings one step further by providing a brand that has prey-based, meat-first recipes with nutrient-rich organs.”

Originally part of the NUTRO brand of dog food, WILD FRONTIER Pet Food is now its own brand, providing pet parents with the next level of protein-rich ancestral nutrition. All of the recipes include high-quality protein as the first ingredient, with no grains or soy and no artificial flavors or preservatives.

Dry Dog Food:
The WILD FRONTIER dry dog food is made with 60 percent animal ingredients, with at least three sources of prey in each recipe, including nutrient-rich organs. The recipes are designed to support a strong, lean body, satisfy hunger and promote healthy skin and coat. Varieties include:

  • With Beef & Wild Boar
  • With Chicken
  • With Lamb & Venison Meal
  • With Turkey & Duck

Wet Dog Food:

The WILD FRONTIER wet dog food satisfies dogs’ natural desire for prey with poultry, meat or fish protein and nutrient-rich liver in tasty recipes that come in single-serving trays or cans. In fact, 99 percent of the protein comes from animal sources. Flavor varieties include:

  • Trays:
    • Beef Loaf with Chicken Cuts
    • Chicken Loaf with Chicken Cuts
    • Turkey & Lamb Loaf with Chicken Cuts
    • Turkey Loaf with Chicken Cuts
  • Cans:
    • Beef & Chicken Chunky Loaf
    • Beef & Lamb Stew
    • Beef & Liver Stew
    • Beef Chunky Loaf
    • Chicken & Liver Stew
    • Chicken & Turkey Stew
    • Chicken Chunky Loaf
    • Duck & Liver Chunky Loaf
    • Duck & Liver Stew
    • Lamb & Liver Stew
    • Salmon & Liver Stew
    • Turkey & Liver Stew

Wet Cat Food:
The WILD FRONTIER wet cat food recipes each contain at least two sources of animal protein and the nutrient-rich liver cats desire. The recipes come in single-serving poultry, meat or fish varieties in both paté and cuts in gravy formulations. Flavor varieties include:

  • Patés:
    • Catfish & Trout Recipe
    • Chicken Recipe
    • Chicken & Beef Recipe
    • Salmon Recipe
    • Salmon & Trout Recipe
    • Turkey Recipe
    • Turkey & Duck Recipe
  • Cuts in Gravy:
    • Chicken Recipe
    • Chicken & Beef Recipe
    • Liver & Duck Recipe
    • Turkey Recipe
    • Turkey & Duck Recipe
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