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Mars Petcare Appoints 2 Digital Leaders to Pet Nutrition Leadership Team


Press release: Mars Petcare

Mars Petcare recently announced two appointments to the Pet Nutrition North America leadership team. Jessica Hauff will become the company’s first-ever general manager (GM) of e-commerce and Travis Reaves will join as vice president, strategy and growth transformation.

“Jessica and Travis will play critical roles in driving our purpose: A BETTER WORLD FOR PETS,” said Ikdeep Singh, regional president, Mars Pet Nutrition North America. “They each bring unique and extensive experiences to our team I’m confident will help us meet the needs of even more pet parents by leveraging the power of digital, data and analytics.”

In her new role at Mars Petcare, Hauff will lead agile teams of cross-functional Associates dedicated to accelerating the company’s dComm presence and online business, while also ensuring the pet parent shopping experience is seamless across all channels.

Hauff is a proven digital strategy leader with 15 years of experience building and transforming high-performing digital and ecommerce channels in both the U.S. and Europe. She most recently worked at L’Oréal, beginning her career in Madrid before moving to New York, where she spent the past nine years in progressive roles, including Senior Vice President, Ecommerce Acceleration and Data Activation for L’Oréal USA.

“I’m very excited to be joining Mars Petcare, a company that is focused on delivering its purpose and also passionate about the power of people and data to drive business results,” said Hauff. “Digital continues to transform the way that we connect with consumers – and it’s no different for pet parents – I’m looking forward to partnering with Associates across our business to help accelerate our digital commerce aspirations.”

Reaves will be responsible for short and long-term strategy development, inorganic growth, and helping boost Mars Petcare’s analytics and insights capabilities to put pet parents at the heart of all decision making.

Reaves brings more than 13 years of experience growing global businesses. He most recently served as Vice President, Strategy & Development, at Tractor Supply Company – the largest rural lifestyle retailer in the U.S. with more than 1,900 stores and $10 billion in revenue. While at Tractor Supply, he led mergers and acquisitions and long range strategy development.  Reaves was also responsible for developing and driving high priority initiatives. Before joining Tractor Supply, Travis spent more than six years in strategy consulting with McKinsey & Company, where he served consumer companies on strategy, revenue growth management, and other growth and commercial topics.

“I was drawn to Mars Petcare and the category for a number of reasons – from the company’s purpose-driven, long-term approach to build for the next generation, to the exciting category growth and the important role it plays in pet and pet parent lives,” said Reaves. “I’m honored to be a part of the team, and look forward to the opportunity to help transform the way we partner with pet parents.”

The Mars Pet Nutrition North American portfolio, including iconic brands like PEDIGREE, SHEBA and IAMS, serves more than 90 million pet owning households and is driven by our purpose: A BETTER WORLD FOR PETS through its talented Associates, brands and operations.

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