Marketing Guide

Pet Age’s audience is made up of decision-makers in the pet supply, merchandising, and service markets, and 80% of our readers identify as decision-makers in their organization.

Not only do we have a large audience of decision-makers, but we also know who our audience is (e.g., name and contact info), what they do (e.g., firmographic data), and what they care about (e.g., types of content they engage with, events attended, and more). This makes it possible for us to help these businesses reach decision-makers in the pet industry. We deliver hundreds of marketing programs every year and have deep insight into what works – and what doesn’t. Many of businesses ask us about the best ways to reach, persuade, and sell to the top business leaders in the pet industry, so to help our readers better results from their marketing, we’ve published a guide full of great ideas and tips.

Our new guide for 2023 is called Get Your Marketing Right: New Strategies to Connect with Leaders in the Pet Industry. Download this free content now and get helpful advice for:

• Identifying your best prospects
• Crafting a message that compels a response
• Developing a multi-channel communications plan
• Timing your efforts for the best results
• Best ways to measure success and optimize

This simple guide provides many ideas and tips on making every aspect of reaching and persuading your audience work harder. Effective marketing today puts the audience at the center of everything you do.

The pet industry’s community is sophisticated, savvy, and focused on making the right decisions for their business. As marketers, we must find ways of reaching customers whenever and wherever they are most receptive to our stories.

In addition to advice on these critical topics, we’ve included a case study to demonstrate how effective programs can be when you get everything right.

Get these great ideas and advice as you plan your next growth initiatives. Download your free copy of Get Your Marketing Right immediately by filling out the form. If you’d like, we can also connect you with an expert on the Pet Age team to provide specific ideas and advice to help you achieve your goals.