Mammoth Pet Products, a manufacturer of premium dog toys, announced that it has redesigned its brand’s look by retiring the Mammoth dog caricature in favor of including new lifestyle images.
The new look features images of dogs of various breeds and sizes showcasing over 300 toys on packaging, tags, labels and catalogs.
“The well-known dog caricature has been with Mammoth since our inception in 1995,” said Charles Byrne, president, Mammoth Pet Products. “It has helped us increase brand awareness but was limited in building that personal level with the consumer. The lifestyle images bring a level of personalization to the consumer by attributing a specific-sized pet for each product.”