November 20, 2014

Lincoln Bark has launched a new, more interactive website with features like a store mapper, blog, social media links and an easier shopping experience for consumers and retailers.

With all three lines of their 100 percent natural, chia-powered dog treats being sold in hundreds of stores across the nation, Lincoln Bark founder and president, Bobbye Cochran, wanted to help new shoppers find their product as easily as possible.

“We want to make shopping convenient for our customers while promoting the stores that carry our products,” said Cochran. “We can now do that with our store mapper, as well as bringing customers and retailers together on social media.”

With over 34,000 Facebook “likes” and a Twitter following that is growing every day, Cochran and the Lincoln Bark team have seen an opportunity to promote not only their products, but also their retailers, through social media.

“Every Friday we feature a ‘retailer of the week’ on our Facebook, Twitter and Instagram pages and we try to share store news and events as they occur,” said Stephanie Ericson, Lincoln Bark’s director of marketing. “We want to support the stores that we are in as much as we can, and we are lucky to have a large social media following where we can do that.”

Share This Story On:

Stockroom //
New Products

Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Health

This digital guide describes a variety of health issues and the ways that pet parents can care for their pet's well-being through pet supplements..

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Pet Parenting

This digital guide dives into the human-animal bond, and the roles that pet parents play in the development of their companion animals.

Pet Supplements

This digital guide provides valuable information on the subject of pet supplements, including details on the NASC and how brands should earn consumer trust.

Enews Subscribe

Subscribe To Pet Age
Sign up for the weekly e-newsletter, print magazine and more. Sign Up