Lincoln Bark has launched a new, more interactive website with features like a store mapper, blog, social media links and an easier shopping experience for consumers and retailers.
With all three lines of their 100 percent natural, chia-powered dog treats being sold in hundreds of stores across the nation, Lincoln Bark founder and president, Bobbye Cochran, wanted to help new shoppers find their product as easily as possible.
“We want to make shopping convenient for our customers while promoting the stores that carry our products,” said Cochran. “We can now do that with our store mapper, as well as bringing customers and retailers together on social media.”
With over 34,000 Facebook “likes” and a Twitter following that is growing every day, Cochran and the Lincoln Bark team have seen an opportunity to promote not only their products, but also their retailers, through social media.
“Every Friday we feature a ‘retailer of the week’ on our Facebook, Twitter and Instagram pages and we try to share store news and events as they occur,” said Stephanie Ericson, Lincoln Bark’s director of marketing. “We want to support the stores that we are in as much as we can, and we are lucky to have a large social media following where we can do that.”