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Learn to Increase Profits, Loyalty

Pet Age Staff//February 26, 2014//

Learn to Increase Profits, Loyalty

Pet Age Staff //February 26, 2014//

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Dan Barton, pet business coach, founder of Splash and Dash for Dogs, author of “STOP Your Bitchin and Start Making Real Money!,” will teach pet store owners to start working on their business rather than in it, by offering a course in four locations across the country.

The seminars are designed to help grooming shop owners increase business loyalty and profit through marketing, product inventory and employee training.

“It is important that as a business owner you think in terms of building relationships when marketing your company,” Barton said. “Think outside the box.”

Splash and Dash allows members unlimited visits for dog brushing, bathing and drying per month at participating grooming salons for one fee. There are currently 30 salons that have adopted the Splash and Dash for Dogs program. The program provides extra income and customer loyalty for store owners.

Barton developed the Splash and Dash program as a way to increase customer loyalty in his own grooming and retail store and now shares his expertise nationwide.

Breakfast, lunch and grooming products will be given away at all seminars. Registration is open.

The first seminar is on March 14 in Orlando, then April 14 in Nashville, April 28 in Atlanta and finally May 19 in Boca Raton, Fla.