Press release: Matrix Partners
Matrix Partners is eager to welcome Lauren Kosowski as the agency’s social media coordinator. The full-service agency that focuses exclusively on pet product marketing has been experiencing rapid growth and is excited to expand its team of marketing professionals with Kosowski’s addition.
As part of her role, Kosowski will work closely with other members of the social media team to create content on behalf of Matrix’s clients across platforms that include Facebook, Instagram, Twitter, LinkedIn and TikTok. She’ll also be responsible for writing, reviewing and editing various social media content calendars, in addition to scheduling and publishing content.
Kosowski will support several clients’ social media accounts by communicating and engaging with each of their audiences and working to expand their loyal followings daily.
“Matrix is delighted to have Lauren join our team, especially during such a prosperous time for the pet industry as a whole,” commented Kristy Boulos, vice president and account supervisor at Matrix Partners. “She brings fresh insight into the world of social media marketing that will prove advantageous for both our clients and Matrix’s own business initiatives.”
Kosowski earned a Bachelor of Arts in Communication Studies from the University of Iowa. While working on her degree, she served as a campus representative for Victoria’s Secret Pink, where she managed and created social media content for VS Pink Iowa. Additionally, Kosowski served as the sales and marketing associate at Libbyville, a lifestyle boutique in her hometown.
When she isn’t busy crafting social media content, Kosowski enjoys painting and spending time with Rover, her 10-year-old yellow lab.
Matrix Partners is a full-service marketing communications agency that focuses exclusively on the pet product industry. For more than 30 years, it has created pet brands that enrich the human-animal bond. Matrix has worked with brands at every stage, from concept development to launch and beyond. The company’s work has won top honors from various prestigious competitions, including the Hermes Create Awards, Effie Awards, Graphic Design USA and dotCOMM Awards.