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Larry Cobb Promoted to CEO of The Company of Animals


March 10, 2016

The Company of Animals has promoted Larry Cobb to chief executive officer of the firm’s U.S. subsidiary.

For the past year, Cobb has served the company as vice president of sales, marketing and operations. He has held positions within the pet industry for over 40 years, specializing in managing sales and brand-building initiatives.

“Larry has played an instrumental role in restructuring and revitalizing our U.S. business in 2015, which has led to greatly improved sales and operational efficiencies,” said Dr. Roger Mugford, who founded the Company of Animals in 1979. “He’s a true believer in our mission to create products that are kinder to dogs while helping them become more well-behaved companions.”

The company also announced the addition of Michael Ficke to its U.S. sales management team. Holding the position of Midwestern regional sales manager, Ficke will be responsible for building relationships with the firm’s distributor and retailer partners.

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