John Paul Pet is partnering with John Paul Mitchell Systems on its “Give Beautifully” campaign, with the goal of donating up to $200,000 to support charitable organizations this holiday season. This marks the first time the companies have joined forces on the program.
From now until the goal is reached, businesses and consumers are encouraged to share via social media why they give back or what they are doing to make a difference this holiday season. For every post on Instagram and Twitter using the hashtag #GivingIsMyStyle, the campaign will donate $1 to various charitable organizations, including the Morris Animal Foundation, the Boys & Girls Clubs of America, Waterkeeper Alliance, Reforest’Action, Grow Appalachia and Bright Pink.
For the first time ever, John Paul Pet will also be offering Give Beautifully Boxed Gift Sets this holiday season. The gift sets will include the award-winning 16 ounce Oatmeal Shampoo and Oatmeal Conditioning Rinse or a 16 ounce bottle of Tea Tree Shampoo with Oatmeal Conditioning Rinse. The beautifully crafted boxes were designed to match Paul Mitchell’s popular holiday gift sets, so that they could be given together for pets and pet owners alike. Each set will retail for $19.50 and are set to arrive in stores this September.
“Giving back has been a part of the Paul Mitchell Family mantra since the beginning,” said John Capra, co-founder of John Paul Pet. “John Paul Pet’s mission is to serve and educate the pet community, and we believe that supporting a worthy organization like the Morris Animal Foundation through our holiday campaign is a great way to do that.”