John Paul Pet has announced the launch of its new Wash House campaign, designed to simplify the grooming process for veterinary clinics and retailers.
According to the company, John Paul Pet is currently the only retail pet shampoo company that works directly with veterinarians and their clinics, and it is the only company to develop a campaign to help veterinarians and retailers increase sales and services with a streamlined grooming method and facility that can be housed in clinics and pet stores.
“The ‘Wash House’ is a term used for the shampoo area of Paul Mitchell Salons,” said Gina Dial, vice president of sales and marketing at John Paul Pet. “Because of John Paul Pet’s ties to Paul Mitchell, we wanted this campaign to link back to our salon lineage in a way that helps both veterinarians and retailers realize that grooming doesn’t have to be a complicated process. You can easily offer bathing as another service at your facility, with minimal investment.”
The campaign was developed and unveiled at the American Animal Hospital Association (AAHA) Conference in late March. John Paul Pet handed out its Wash House brochure to attending veterinarians, which includes information about four Wash House treatments, suggested fees, and Wash House investment costs.
John Paul Pet also ran a Wash House giveaway, which offered everything a clinic would need to create its own Wash House. Brodie Animal Hospital in Austin, TX, won $3,794.37 in equipment, service products, and retail products, and the clinic is currently constructing its new bathing facility.
“As our motto is ‘health and wellness through grooming,’ we’ve formulated all John Paul Pet products and treatments to be solution-based,” said John Paul Pet co-founder, John Capra. “According to a recent AAHA survey, some of the leading causes of veterinary visits for both dogs and cats include skin allergies and infections, ear infections, and dental disease. The four Wash House treatments were created with those specific issues in mind.”
Veterinary clinics and retailers can visit http://johnpaulpet.com/washhouse to learn more about the program.