Best Friends Animal Society and Instinct Pet Food announced that Instinct will continue and expand its role as Best Friends’ Official Pet Food Partner by donating more than one million meals annually to Best Friends’ adoption centers nationwide.
More than 20,000 pets adopted from Best Friends Animal Society across the U.S. in 2016 will benefit from the partnership. Instinct will also provide new adoptive pet parents with a complimentary starter supply of food.
In a partnership that started at the beginning of 2015, Instinct has supplied food for dogs and cats at the Best Friends Animal Sanctuary in Kanab, UT. As part of the newly expanded partnership, Instinct will also feed the pets at Best Friends’ NKLA (No-Kill Los Angeles) Pet Adoption Center and Spay/Neuter Center, Best Friends Adoption Center and its Spay/Neuter Clinics in Salt Lake City.
“We are thrilled to continue our partnership with Instinct,” said Gregory Castle, co-founder and CEO of Best Friends Animal Society. “It takes a lot of food to feed the animals in our care, and with this generous donation from a high-quality food like Instinct, the resources we have will go further and we can advance our mission to Save Them All.”
Later this year, Instinct will also feed pets at Best Friends’ new adoption center in New York City.
The expansion of the partnership is being celebrated by new special-edition Instinct packaging, which will be available at retailers nationwide beginning in mid-February.