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Identity Pet Nutrition Partners with Newco Distributors


May 8, 2019

Press release: Identity Pet Nutrition

Identity Pet Nutrition is excited to announce the formation of an exclusive distribution partnership with Newco Distributors, Inc., based in Rancho Cucamonga, CA. Newco will represent the fast-growing alternative pet food brand in California, Nevada and Arizona.

Third-generation pet industry entrepreneurs Jeremy and Trevar Petersen launched Identity late last summer. The company currently offers an assortment of 16 sustainable and responsibly sourced 95 percent meat, poultry and fish canned dog and cat foods. They will expand their portfolio in June to include single-source bison, rabbit and quail canned recipes for dogs and cats.

“We’re extremely excited to form a long-term, exclusive partnership with Newco to help bring our products to even more pet owners through local independent pet retailers. Newco’s long-standing vision and reputation as a leading distributor in the industry, offering best-in-class service and a commitment to carrying only the highest-quality, most innovative products speaks for itself. They will be a valued partner for many years to come,” said Jeremy Petersen, founder of Identity.

Identity will officially launch June 8 at Newco’s annual Retailer Open House. Interested retailers should be sure to stop by the Identity booth to learn more about Identity wet dog and cat foods, and to take advantage of initial stocking order discounts.

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