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IAMS Cat Launches New IAMS ORAL CARE COMPLETE Proactive Health Cat Food


February 9, 2017

This National Pet Dental Month, IAMS Brand is tackling the one of the biggest health issue cats face today–oral care–with the launch of IAMS ORAL CARE COMPLETE Cat Food. The product, specifically designed to aid cats’ oral care, contains ideal calcium and mineral levels to help keep teeth and gums healthy. IAMS ORAL CARE COMPLETE has a unique larger, groovier and crunchier kibble, designed to help provide a deep clean that scrapes away plaque and tartar.

“Oral care is a top health concern facing cat-owners, in fact, oral care concerns impact almost 70 percent of cats today,” said Aaron Kail, brand manager for IAMS Cat. “Currently, there are limited products in market to help cat owners combat oral care challenges and these products can be hard to find or expensive. With the launch of IAMS ORAL CARE COMPLETE we’re offering a specialty cat food formula at major retailers across the country, making it convenient and affordable for owners to manage their cat’s oral health.”

IAMS ORAL CARE COMPLETE offers cats a 100 percent complete and balanced adult nutrition with 0 percent fillers and high-quality ingredients for lifelong health. When cat owners feed IAMS Cat products, including the new IAMS ORAL CARE COMPLETE formula, to their furry friend, they’re choosing a premium food that their cats will love, with three visible benefits.

  • Healthy Skin & Coat: IAMS is formulated with optimal levels of fatty acids to give your cat a soft and shiny coat.
  • Healthy Digestion: IAMS tailored fiber blend includes prebiotics and beet pulp to support yo
    ur cat’s digestive health.
  • Playfulness: IAMS customized mix of premium, high-quality ingredients contribute to healthy energy levels for your cat.

As a leader in the pet food industry, IAMS Cat believes in making premium and specialty products broadly available, giving consumers a convenient and seamless shopping experience, and cats a great-tasting, quality food for lifelong health.

IAMS ORAL CARE COMPLETE is available now at major retailers and pet stores nationwide in 3.5-, 7-, 16- and 22-pound bags.

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