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Humanization Trend Rising in Bird and Small Animal Segments


May 25, 2016

The humanization trend is gaining mainstream momentum by expanding its reach to incorporate products for pets beyond canines and felines, according to research from “U.S. Pet Market Outlook, 2016-2017,” a new report by Packaged Facts.

This expansion is most apparent in the pet food segment.

“What happens in the dog and cat food markets tends to manifest itself in non-dog and cat pet food categories as well,” said David Sprinkle, research director at Packaged Facts. “Consumers generally want to treat all types of pets responsibly and as well as possible, and that is often expressed by seeking to provide pets with a healthier diet with high-quality ingredients.”

Marketers of foods for other pets continue to upgrade product selection with premium offerings.  The chief new product trends include pure and natural products, fortified and functional products, gourmet lines, products offering convenience and ease of use, and “green” features.

Marketers also continue to segment the market with products targeted to specific pet species, lifestyles and health conditions.

The humanization trend is apparent in the treat segment, with marketers in bird and small mammals segments introducing products not just similar to human food products, such as “muffins” or “yogurt drops,” but also made with human-grade ingredients.  Limited ingredients and natural diets are trends in the dog and cat world that have made their way to other pet foods as well.

To purchase a copy of “U.S. Pet Market Outlook, 2016-2017,” visit: http://www.packagedfacts.com/redirect.asp?progid=88691&productid=9867916.

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