Hill’s, Cat’s Pride Join Clear the Shelters Campaign

August 1, 2018

NBCUniversal Owned Television Stations, a division of NBCUniversal, announced that Hill’s Pet Nutrition and Cat’s Pride will be national sponsors of NBC and Telemundo Owned Stations’ fourth annual Clear the Shelters nationwide pet adoption campaign. The stations’ campaign launches in August 2018 across more than 70 markets and culminates on Saturday, August 18. On that day, hundreds of animal shelters and rescues will offer pet adoptions at low or no cost to help families adopt a new pet. In addition, Cat’s Pride will provide coupons for litter, informational adoption booklets and much more during Clear the Shelters as well as share information with shelter supporters on how to nominate a local or favorite shelter to receive donated cat litter. Since 2015, NBC and Telemundo Owned Stations’ Clear the Shelters campaign has resulted in more than 150,000 pet adoptions.

“Hill’s Pet Nutrition has a long and rich history of enriching pet’s lives through programs that focus on nutrition, veterinary medicine and support for shelter pets,” said Bruce Kallner, senior vice president of Strategic Sales and Marketing for NBCUniversal Owned Television Stations. “We are excited to team up with a company that shares our mission of bettering pet’s lives and look to forward helping families all across the country find their perfect pet on August 18.”

Hill’s Pet Nutrition will provide a variety of giveaways to help new owners and pets start off their new life together. Pet food samples, coupons, pet-parenting tips and other supplies will be available at select shelters.

“Since its inception in 2002, our Food, Shelter & Love program has provided more than $290 million worth of Hill’s brand pet foods to over 1,000 shelters and helped over 9 million pets find new homes,” said Jesper Nordengaard, vice president and general manager of Hill’s Pet Nutrition, U.S. “At Hill’s, we are dedicated to ensuring shelter pets receive nutrition that will help make them healthy, happy and ready to go home , which is why we are excited to be part of Clear the Shelters campaign. Partnering with NBC and Telemundo stations to amplify the message of pet adoption, means even more pets get a chance to find a loving home.”

Kallner says he is also excited to have a national sponsor in Cat’s Pride, which is part of the family-run company Oil-Dri Corporation of America.

“Cat’s Pride has a proven track record of helping animals in need. Through its Litter for Good program, every time someone purchases a green jug of Cat’s Pride Fresh & Light, a pound of litter is donated to animal welfare organizations across the country,” Kallner said. “This is addressing a critical need that shelters face, especially during the summer months when kitten populations rise due to spring litters. We’re excited to work with a company that shares our commitment to helping shelter cats and all shelter pets.”

Clear the Shelters’ national sponsor Cat’s Pride will also provide giveaways and discounts to new pet parents that adopt a pet through Clear the Shelters to help them and their pets start off their new life together. Cat’s Pride will provide all participating shelters with informational adoption booklets that include a coupon for savings on Cat’s Pride Fresh & Light litter. At select shelters, Cat’s Pride representatives will be present to offer items such as pre-filled litter trays, blankets and more. Giveaways and discounts provided may vary by location.

“Cat’s Pride is proud to be a sponsor of NBCUniversal Owned Television Stations’ Clear the Shelters pet adoption campaign. We have seen the great success of the past campaigns, and we hope that this year, even more animals can find their forever homes. We have been donating litter to shelters for decades, but now we’re excited to extend that support to even more shelters across the country,” said Dan Jaffee, president and CEO of Oil-Dri, maker of Cat’s Pride. “It’s never been easier to help. Supporters can nominate their favorite animal shelter to receive free litter at www.catspride.com/litterforgood. Cat’s Pride Fresh & Light is a revolutionary cat litter that delivers the ultimate performance, including superior odor control, strong clumping and low dust and tracking. Plus it’s up to 50 percent lighter than traditional heavyweight scoopable litters and helps animals in need. You buy a jug and we donate a pound.”


For the fourth consecutive year, VCA Animal Hospitals has teamed up with NBC4 Southern California for its Clear the Shelters initiative.

 “We are proud to partner with NBC4 again this year and to help raise awareness about the benefits of adopting from a local shelter” said Art Antin, chief operating officer and co-founder of VCA.  “Working collaboratively, VCA and the shelters are making a meaningful, and often lifesaving, difference in the lives of so many pets. We’re looking forward to working together to promote the health and happiness of pets throughout the country.”

VCA Animal Hospitals’ teams will be on-site at community shelters, and all pets adopted during the event will receive a limited health guarantee and a gift bag filled with pet essentials. Pet owners visiting the event will also be offered a certificate for a free first exam.

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