According to new surveys from Packaged Facts, more pet owners are seeking high-protein foods for their pets.
In the February/March 2016 National Pet Owner Survey, 65 percent of dog owners and 62 percent of cat owners said that their pet needs a high-quality protein diet.
The Packaged Facts November/December 2015 National Pet Owner Survey revealed that chicken and other birds are the most common protein ingredient that dog and cat owners use. Dog owners use red meat next, while cat owners use fish.
The firm will discuss these and other findings from at the 2016 Petfood Forum Innovation Workshop at the Kansas City Convention Center. Their presentation will feature shares data, trends and insights on high-meat and high-protein pet food, including how high meat levels and exotic proteins tie into natural pet food purchasing, paleo and wilderness trends, culinary crossovers from human food and the retail channels where these pet food products are seeing the most success.
For more information on Petfood Innovation Workshop, visit: https://www.petfoodforumevents.com/ehome/95861/225989/.
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