Caitec announced that its HERO Dog Toy brand has achieved national distribution in the U.S. and Canada. The HERO line, launched at SuperZoo 2015, has grown and evolved significantly in two years. HERO has been authorized at the best regional distributors in the U.S. and Canada to achieve its goal of national distribution. In addition, HERO has stood out in the toy category by first supporting the brand with a robust trade advertising plan. Second, HERO launched the first consumer advertising campaign in the dog toy category to support its distributors and chain accounts.
“We are proud of achieving national distribution on the HERO line of dog toys,” said Terry Gao, president of Caitec. “Distributors, chains and consumers all wanted an alternative to what had been available prior to the introduction of HERO.”
HERO Dog Toys are now available through the following distributors: Action Pet, Bark to Basics, Manchester Pet, Pan Pacific, Pet Food Experts, Prince, Southeast Pet, Southern States, Van Den Bosch and V.S.I. Retailers can contact their favorite distributor for specials on HERO.