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September 14, 2016

Herbsmith announced the launch of their rebranding, unveiling a new look including a new logo, website, packaging and tagline.

According to a company statement, Herbsmith’s new tagline, “Be Your Best Dog,” is a pursuit of health and the ability for pets to live their life to its fullest. The mission of Herbsmith is to help support vibrant health and wellness throughout life by complimenting daily nutrition with supplements that fill the gaps.

“Animals, when at their pinnacle of health, are happy, joyous, and playful; our goal is to really bring that feeling to life through the bright, vibrant colors of our new packaging,” said Lindsey Stluka, graphic designer for Herbsmith.

“We really want to convey that feeling of happiness and joy throughout our entire line,” added Dr. Chris Bessent, founder and CEO of Herbsmith. “We think pets should have the ability to be at their best today and every day and our products make that possible.”

Herbsmith is based in Hartland, Wisconsin, and manufactures their own high-quality supplements and treats for dogs, cats and horses.

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