Helping Pets Live Healthier Lives

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We recently sat down with Ward Johnson, owner and president of Sojos, to talk about how the company got started and what it’s like working in the pet industry.

Michelle: Tell me a little about Sojos.

Ward: Sojos has been around since 1985. Our first products were pre-mixes that people add to meat to create their own fresh, home-prepared meals.

These products are still popular today, though in the last decade we’ve introduced complete diets containing freeze-dried raw meat in the bag, which is helping to take wholesome foods with real ingredients to the mainstream.

Michelle: One of your tag lines is “raw made easy.” How does Sojos live up to that?

Ward: Because our Sojos Complete is made with unprocessed ingredients, our customers can know that their dogs are getting the naturally-occurring enzymes and nutrients found in raw, human-quality ingredients.

And, because they simply add water to rehydrate Sojos, there’s none of the mess or difficulties that people normally associate with feeding a raw diet.

Michelle: What is a typical day like for you?

Ward: Busy, busy, busy.

There’s never a dull moment when you own a company that’s growing as fast as Sojos is. It can be a little crazy at times, but it’s a fun, dynamic work environment that has an energy all its own.

Michelle: What’s the best part about working in the pet industry?

Ward: When you see the changes that occur when a dog or cat is transitioned to a raw diet — it’s simply amazing. Pets bring joy to our lives, and it’s incredibly rewarding being able to give back to our four-legged friends that give so much to us.