Michelle: Tell me a little about Sojos.
Ward: Sojos has been around since 1985. Our first products were pre-mixes that people add to meat to create their own fresh, home-prepared meals.
These products are still popular today, though in the last decade we’ve introduced complete diets containing freeze-dried raw meat in the bag, which is helping to take wholesome foods with real ingredients to the mainstream.
Michelle: One of your tag lines is “raw made easy.” How does Sojos live up to that?
Ward: Because our Sojos Complete is made with unprocessed ingredients, our customers can know that their dogs are getting the naturally-occurring enzymes and nutrients found in raw, human-quality ingredients.
And, because they simply add water to rehydrate Sojos, there’s none of the mess or difficulties that people normally associate with feeding a raw diet.
Michelle: What is a typical day like for you?
Ward: Busy, busy, busy.
There’s never a dull moment when you own a company that’s growing as fast as Sojos is. It can be a little crazy at times, but it’s a fun, dynamic work environment that has an energy all its own.
Michelle: What’s the best part about working in the pet industry?
Ward: When you see the changes that occur when a dog or cat is transitioned to a raw diet — it’s simply amazing. Pets bring joy to our lives, and it’s incredibly rewarding being able to give back to our four-legged friends that give so much to us.