Coyne Public Relations has been selected by Healthy Paws Pet Insurance, LLC, a division of Aon Affinity, the affinity business of Aon plc (NYSE: AON) as Agency of Record to provide public relations support.
Coyne PR will increase consumer awareness of pet insurance by inserting Healthy Paws into opportunistic moments as well as working to amplify the brand’s partnerships. Additionally, Coyne will create shareable content that adds value to the lives of pet parents and conveys the importance of pet insurance, according to company representatives. The agency will build meaningful connections through traditional media to extend the reach of the brand’s message to a consumer audience.
“We are confident that Coyne PR’s key media relationship and vast pet industry experience will help in our mission to educate consumers on the importance of pet insurance and continue to elevate our profile within the industry and to the wider consumer audience,” said Rob Jackson, co-founder and CEO of Healthy Paws Pet Insurance. “Finding a like-minded agency whose overall goal is to improve the lives of pets and their pet parents was incredibly important to our brand.”
“We are consistently recognized as a leader in delivering exceptional service and value to our clients and their cherished pets,” said Caroline Rawson, vice president of communications at Aon Affinity. “We’re excited that the Healthy Paws brand has selected a strong partner with such deep expertise in the category.”
“Our team has a strong passion for animals and a deep understanding of the emotional bond between pet and pet parent,” said Jennifer DeNick, vice president at Coyne PR. “We are thrilled to work alongside such a forward-thinking company and are eager to make an impact on the Healthy Paws Pet Insurance brand.”