Pet Age spoke with Alexis Butler, matriarch of the mother-daughter team behind Dog’s Meow, a pet store in Salt Lake City, Utah, that specializes in all-natural foods.
Q: What would you consider your biggest key to having remained successful since you opened your store in 1996?
A: Our knowledgeable staff, our product mix and family approach to our business.
Q: What is an advantage to running a family-owned pet store?
A: Certainly not the time off! (laughs) Creating great relationships with our customers. We have had many customers who have shopped with us since our first year in business, which is going on 21 years. We’ve been a part of their lives and their pets’ lives. It is what keeps us doing what we do. Family owned also allows us to have a close relationship with our staff. They help us grow as a business and help me grow as a person. We also develop relationships with our manufacturers and distributors. Last but not least, having a fantastic working relationship with my daughter, Alyssa. We both love what we do, and she is such a big part of our business success. Bottom line: We are in charge of our relationships we choose, the products we carry and our success.
Q: You pride yourself on offering products that are natural and organic. Why is that important to you?
A: Because, to me, it is the only thing that makes sense. Natural and organic has always been a theme of mine even before it was the buzz. We always ate healthy when growing up and focused on the best. It only makes sense to bring that same concept to the lives of our furry family members. Many of us recognize the phrase “you are what you eat.” I strongly believe this for our furry friends. We love to pass on our knowledge to our customers and offer them alternative choices for healthier products.
Q: What are some categories of pet products that have been recently growing in popularity among your customers?
A: The trend is to keep your pets healthy and to feed them the very best appropriate diet for their needs. Because of this growing trend, meat-based treats, freeze dried and dehydrated foods, raw, [and] supplements are the growing categories for us.
Q: How would you describe your relationship with your distributors?
A: Excellent! As with our customers, we like to establish a close relationship with our vendors. They are also a part of our success. We like to think of them as part of the family.