Health and Wellness Brand Earth Animal Names Rafi Khan as COO

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Press release: Earth Animal

Earth Animal, the trusted choice in award-winning, veterinary-formulated health and wellness products, recently welcomed Rafi Khan as its new chief operating officer (COO). Khan is a seasoned leader who specializes in international and domestic supply chain optimization and transformation of operations – skills that will help Earth Animal continue its rapid growth and expansion into more international markets.

Most recently Rafi was senior director of operations and general manager at Walmart E-commerce where he launched a 700,000 square foot warehouse to support Walmart Fulfillment Services. During his time at Walmart Ecommerce, Rafi also led supply chain and inventory management for Walmart.com’s food division. Before joining Walmart, Rafi held various leadership, transformation, and operational positions with Philips,  Avon Products, Macy’s and Levi Strauss.

He also has demonstrated success in warehousing/fulfillment, supply planning and transportation, e-commerce & fulfillment implementation, technology deployment, strategic sourcing & procurement, manufacturing & TMP management, distribution & D2C order fulfillment management, and demand & supply planning management.

“We are thrilled to welcome Rafi to the Earth Animal team,” said Stewart Shanley, Earth Animal’s CEO. “As we have grown, we have identified a need for his outstanding capacity to create clearer demand planning methods, clearer procurement practices, and improvement of fill rates, both domestically and internationally. We are confident that under Rafi’s leadership, Earth Animal will continue our growth as a world-class company and deliver on our customer and sustainability promise.”

Khan’s hire allows the company to establish the critical role of chief customer officer, to be filled by long-time Earth Animal leader Chris Moore. His focus will be to build the company’s growth strategy by expanding the customer base, designing and building best in class governance and strategic planning practices with current customers, and refining data-driven sales forecasting. Khan joins a growing slate of new hires for Earth Animal to support its expanding presence in the pet industry, with additions in the marketing and sales departments as well as new positions in finance, training, business intelligence, and compliance.

“It is an honor to join Earth Animal at such a pivotal juncture in its explosive growth,” said Khan. “It is an exciting time to be in the pet industry and I look forward to guiding Earth Animal Venture’s expanding leadership offering products grounded in sustainability, integrity, and performance.”

In 1979, Dr. Bob Goldstein and Susan Goldstein embraced the transition from conventional veterinary medicine to an integrative and holistic approach focusing on the whole animal. They began creating natural products without using toxic chemicals to treat their patients and family animals. Their award-winning products are compassionately sourced and produced with purpose in the U.S.A. The Goldstein’s focus has been to develop the highest quality products that help dogs and cats live a longer, healthier life.