Hartville Pet Insurance Group Rebrands as Crum & Forster Pet Insurance Group

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Crum & Forster announced today that the company’s pet insurance division, Hartville Pet Insurance Group, has been rebranded as Crum & Forster Pet Insurance Group.

This marks the culmination of a decades-long relationship between Hartville and Crum & Forster. United States Fire Insurance Company, a Crum & Forster Company, has been the underwriter of Hartville’s pet insurance products since 2006, and acquired Hartville in 2013.

Crum & Forster Pet Insurance Group will continue providing the popular brands trusted by pet parents, including ASPCA Pet Health Insurance and Hartville Pet Insurance. Policies will continue to be underwritten by United States Fire Insurance Company and produced by Fairmont Specialty Insurance Agency (FSIA Insurance Agency in CA).

In addition, the leadership team and staff will remain headquartered in Akron, Ohio. Senior Vice President Dennis Rushovich, who’s been the head of the company since 2005, will continue in that role.

“This realignment puts us in a great spot within the larger enterprise structure of Crum & Forster, providing increased visibility and growth opportunities among large commercial clients, partners and brokers,” Rushovich said. “Hartville, with our ASPCA Pet Health Insurance brand, has become a trusted provider of pet insurance with a long history of helping pet parents cover the costs of veterinary services when their cat or dog becomes sick or hurt.”

Founded in 1997, Hartville is one of the original and largest pet insurance providers in the U.S. In the past 20 years, the company, through its insurance underwriters, has insured more than 400,000 dogs and cats, processing more than 1.6 million claims.

Crum & Forster Pet Insurance Group plans are customizable and can include accident, illness and preventive care. Fairmont Specialty Insurance Agency markets the company’s products directly to consumers, through veterinary practices, and to employers, associations and brokers. Crum & Forster Pet Insurance Group can also provide underwriting, private labels and supporting services to other pet insurance providers.

Crum & Forster was founded in 1822. The company provides specialty and standard commercial lines of insurance products through admitted and surplus insurance companies.

“Pet insurance is on the rise in the U.S. as more pet parents discover the value of protecting their pets while managing the increasing costs of veterinary care,” Rushovich said. “In addition, studies have shown that pet insurance is one of the most popular voluntary benefits employers are offering to their workforce.

“We’re excited at the great opportunities to continue to grow the business, now as Crum & Forster Pet Insurance Group,” Rushovich added.