Press release: Happy Again
Happy Again, the highest-quality collagen supplement specifically formulated to improve the joint health of dogs, on Aug. 13 announced a partnership with pet behaviorist Cesar Millan. Millan is an equity partner in Happy Again, one of the first products in the supplement space endorsed by him.
“Every pet parent’s goal should be to provide their dog with the most healthy and happy lifestyle possible,” Millan said. “A big part of accomplishing this is being aware of the five body motions, which are stretch, walk, run, rest and sleep. Happy Again is not only a preventative supplement for stiff joints and joint discomfort, its collagen base helps dogs stay moving, youthful and active well into their senior years. I give Happy Again to my dogs and can confidently say that it works.”
Happy Again is a unique, proprietary formula created to maintain the cartilage of younger dogs to prolong their youth, and to help rebuild it in older dogs to improve their mobility. Happy Again combines the highest-grade blend of collagen, with a blend of glucosamine, hyaluronic acid and vitamins for maximum effectiveness. A dog’s joints are primarily composed of collagen, which naturally deteriorates with age, often resulting in stiffness and joint discomfort.
The supplement was created by biotech scientist and dog lover, Anja Skodda, to help her own pet, Tony, who was experiencing age-related discomfort. Her stubborn bulldog was trained using Cesar’s methods, so Anja was familiar with Cesar’s work and effectiveness firsthand. After meeting, Cesar tried Happy Again with his own pets, and after watching them experience the benefits of the supplement, a partnership was born.
“I am thrilled to join forces with Cesar on Happy Again. Our common goal of bettering the lives of dogs and celebrating the joy they bring into our lives made this a very natural and fun partnership,” said Skodda.
The supplement is sold at major U.S. retailers, including Happy Again Pet, Amazon, Healthy Spot and launching soon on Petco.com. This fall, Happy Again plans to expand its product categories by launching collagen chews, as well as joining Cesar’s live tour.