Press release: Green Coast Pet
California-based Green Coast Pet has officially received the prestigious National Animal Supplement Council (NASC) seal on five Green Coast Pet products.
The NASC Quality Seal program was developed after the U.S. Food and Drug Administration’s 21CFR Part 111 regulations for human dietary supplements and the Food Safety Modernization Act to give buyers and pet-parents peace of mind that the products they are giving their beloved pets have passed rigorous certification standards.
Green Coast Pet obtaining the NASC Quality Seal entails a rigorous audit of a company’s supply chain, manufacturing, quality assurance protocols, labeling, and marketing, which is designed to ensure the consumer is getting a beneficial, quality and audited product for their pets. This audit is the reason that both retailers and consumers trust and recognize the NASC Seal as the ultimate qualifier for products in the category.
The NASC has recognized the following products from Green Coast Pet to proudly display the Quality Seal:
- Hemp + SuperBlend Chicken Flavor Chews
- Hemp + SuperBlend Whitefish Flavor Chews
- Full-Spectrum Hemp Peanut Butter Flavor Chews
- Full-Spectrum Hemp Whitefish Flavor Chews for Cats
- eLICKser**- PCR Hemp
- eLICKser**- Calming
- eLICKser**- Hip/Joint
- eLICKser**- Pre & Probiotic
- Hemp + MSM Peanut Butter Flavored Paste
**New name coming soon.
Nick Massey, co-founder and chief executive officer of Green Coast Pet states, “I’m proud that Green Coast Pet is the first company that makes an entire line of PCR hemp chews to obtain the NASC Quality Seal for its products. Being first gives Green Coast Pet a unique advantage, in that, we can sell to retailers that require all of the supplements they carry to be NASC audited before anyone else.” Massey continues, “From our inception, I wanted our company to work towards completing the NASC audit and we are very proud that we have accomplished this. One of the reasons my COO and co-founder Mike Bateman and I started Green Coast Pet was that we didn’t see a company making PCR hemp chews that had completed the NASC audit and instead we saw a category that was littered with companies neglecting to enact quality control protocols, making misleading claims, and not complying with regulation, so we are very excited for what this means for Green Coast Pet. We are confident that this will set a bar for quality and regulatory compliance for the PCR hemp category and other companies follow suit. Retailers deserve to have certainty when deciding which products to carry and the seal provides just that.”
Green Coast Pet’s co-founder and chief operations officer Mike Bateman states, “During the formation of Green Coast Pet, our CEO Nick (Massey) and I both stressed the importance of bringing credibility, trust and honesty to the PCR Hemp category in addition to innovation and fun. With my limited time of 8 years in the pet industry, I knew the importance that the NASC seal carried for both retailers and customers. This achievement for Green Coast Pet marks the very first NASC seal awarded to a company with a focus on PCR Hemp Chews and we couldn’t be more honored to be able to place this seal on our packaging. This seal demonstrates Green Coast Pet’s dedication to openness and quality.
The NASC seal on any supplement is a must to ensure quality and compliance with a strict independent audit of products, supply chain, manufacturing facilities and operating procedures. The NASC Quality Seal program was initiated as part of an ongoing effort to improve and standardize the pet supplement industry.
Bateman adds, “In the creation of all of our branded materials, we had NASC guidelines and rules in our driver’s seat to ensure that we were headed down the right path to bring those core values to the market place in a category that sorely needed it. The confusion in this category is rampant and it is our mission to bring an honest and credible brand to the market. We look forward to continuing to launch new, innovative and fun products to the market with the guidance of NASC requirements.”
For any questions, please reach out to us directly at [email protected].
Green Coast Pet serves pets and the next generation of a more holistic approach to products that add in some fun while supporting a higher quality of life.