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Good Boy Studios, LiveRamp Partner to Improve Pet Marketers Reach


Press release: Good Boy Studios

Good Boy Studios, a leading provider of pet identity data and creator of the Pet Demographics Audience Platform and Pet Parade mobile app, recently announce a partnership with LiveRamp, a leading data connectivity platform. Good Boy Studios’s Pet Demographics data will now be available via LiveRamp’s Data Marketplace platform across the United States.

Fueled by a decade of double-digit growth in the U.S. with two thirds of American households owning a pet, the market for pet products and services is projected to exceed $100 billion in 2021. Through the use of Good Boy Studio’s taxonomy of 757 unique pet-based audience segments, pet marketers can now reach authenticated pet owners on LiveRamp’s Data Marketplace across all channels including digital, mobile and connected TV (CTV).

The partnership enables pet marketers to “pet-personalize” their campaigns and creatives to drive measurable cost efficiencies and conversions.

Viva Chu, CEO and founder of Good Boy Studios said: “The pet industry is the only industry where humanization is a trend… What’s fascinating about this is that tactics that non-pet advertisers take for granted, like size or age-based targeting, have been unavailable to pet marketers up until now. Our partnership with LiveRamp enables our clients to increase CTR and conversion rates by aligning creatives and landing pages to a pets’ targeting profile. Our clients typically see a 30 percent to 50 percent lift in CTR when aligning their creatives to the correct breed, age and size. Our Pet Demographics Audience platform revolutionizes pet-based marketing and our integration with LiveRamp makes it as simple as clicking a button.”

Cameron Munger, VP of mobile/install/transaction & new data partners added: “We are excited to feature Good Boy Studios’ comprehensive taxonomy of Pet focused data in the LiveRamp Data Marketplace. They by far have the most comprehensive and diverse set of granular pet focused data and are filling an important market need among a fast growing vertical.”

Good Boy Studios built the world’s first Pet Identity Graph for Pet Businesses to drive marketing results using its patent-pending Pet Demographics Audience Platform and mobile app Pet Parade. The Pet Demographics Audience Platform enables pet marketers to drive cost efficiencies and conversions by targeting and segmenting by pet breed, size, gender, life stage and food preferences. With an average engagement time of 20 minutes per day, the Pet Parade® mobile app is the leading social media app for pet lovers in the US. Founded in 2016, Good Boy Studios is headquartered in Greenwich, Connecticut.

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