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Global Pet Dietary Supplements Market Expected to Experience Growth


September 19, 2016

According to the latest market study released by Technavio, the global pet dietary supplements market is expected to grow at a CAGR of more than 5% during the forecast period. The market is driven by the demand for supplements for pets with arthritis.

Joint health supplements help in supporting healthy joints and normal movement of the joints. Joint health dietary supplements for pets are generally composed of glycosaminoglycans (GAGs), which help promote the health of cartilage, which is a strong elastic tissue lining the surface of joints. In healthy pets, the cartilage cells naturally produce GAGs to protect the skeletal structure during movement and exercise.

“With increasing awareness about the development of joint-related issues in pets, the need for the administration of supplements as a preventive measure has increased among pet owners,” said Arushi Thakur, an industry expert for pet supplies research at Technavio. “This is one of the major factors driving the joint health supplements market.”

Additionally, the global skin and coat supplements market is expected to grow at a CAGR of more than 5% during the forecast period. Pet dietary supplements for skin and coat are generally formulated with essential fatty acids such as omega-3, -6, and -9; vitamins; and minerals. These supplements provide nourishment to the cells of the skin and coat.

Processed pet food products available in the market contain a surplus amount of omega-6 fatty acids and very little or no omega-3 and -9 fatty acids. Due to the lack of omega-3 and -9 fatty acids, manufacturers are now formulating fatty acid supplements for cats and dogs with omega-3 made from marine oils such as krill oil or fish oil.

“The demand for skin and coat health supplements is increasing in line with the growing desire of pet owners to maintain their pets’ skin and coat,” Thakur said.

The global supplements for gastrointestinal tract market is expected to grow at the same rate. Probiotics and digestive enzymes are used to formulate supplements for gastrointestinal (GI) tract to promote healthy digestion. Animals’ GI tracts house different types of bacteria and are designed to handle the load of such bacteria. However, if the balance between the levels of bad and good intestinal bacteria is not maintained, pets eventually develop issues with their GI tracts.

Pet owners are constantly educating themselves and gathering information to maintain their pets’ health and wellness. Such well-informed consumers avoid commercial pet food products formulated with probiotics suitable for humans, as pets have a specific strain of bacteria and need those unique prebiotic components. In line with this, the demand for pet supplements for the GI tract is increasing.

Manufacturers are sourcing ingredients such as protease, lipase papain, pancreatin, ox bile extract, bromelain, amylase, and betaine HCL to formulate high-quality digestive enzymes. Pet prebiotic supplements should be able to survive acidic environments and remain stable under normal storage conditions, so that they can be easily administered to pets.

The demand for pet dietary supplements that help detoxify internal organs is also increasing. S-Adenosyl-L-methionine (SAMe) and milk thistle are commonly used as ingredients in pet supplements for liver and kidney support. Cats, for example, are generally prone to kidney-related issues and require a moisture-rich, species-appropriate diet to minimize stress on their vital organs.

Technavio’s sample reports are free of charge and contain multiple sections of the report, including the market size and forecast, drivers, challenges, trends and more.

The report categorizes the global pet dietary supplements market into four major product segments:

Joint health supplements

Skin and coat supplements

Supplements for gastrointestinal tract

Supplements for liver and kidney support

Request a sample report here.

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