Each year, family-owned Fromm Family Foods invites southeastern Wisconsin to party with the pets at a day-long festival on Milwaukee’s picturesque Lake Michigan shores. This was the fourth year of the pet festival, which brought a spirit of giving to an already memorable day for pet lovers in Wisconsin.
“Hurricane Harvey devastated communities and displaced countless families including their pets,” said Bryan Nieman, brand director for Fromm Family Foods. “As families start to rebuild, the need for support is more important than ever. This year for Petfest we saw an opportunity to engage the community and do some good for those in need.”
Festival attendees were encouraged to bring pet-related items for donation ranging from blankets, beds and leashes to litter and pet food. In total, more than nine pallets of goods were collected to be donated to residents in Texas. In addition, for every bag of Fromm food purchased at Petfest, Fromm agreed to give a bag to relief efforts, totaling more than 1,000 pounds in donated dog food. Fromm also donated more than 6,000 cans of cat food, which comprised Kitty City Castle, the centerpiece for a new feline-focused attraction at the fest.
These items followed 16 pallets of canned dog and cat food and four pallets of kitty litter that Fromm Family Foods and Pioneer Pet Products previously sent to support hurricane relief efforts in Texas immediately following Hurricane Harvey.
“The important thing to remember is once the waters recede, the real work begins. Fromm Petfest allowed us to connect with the Wisconsin community and send support to those impacted most greatly by the devastation that followed each hurricane,” Nieman said. “We were incredibly proud to raise funds while still honoring a new tradition of fun and festivities here in Milwaukee.”