Freshpet, Inc. announced that its Board of Directors has named veteran consumer packaged goods executive William “Billy” Cyr as the company’s Chief Executive Officer, effective September 6, 2016. The Company also expects that Cyr will join the Company’s Board of Directors at that time.
According to Yahoo Finance via Globe Newswire, Cyr joins Freshpet with more than 30 years of experience in consumer packaged foods leadership roles at Sunny Delight Beverages Company and Procter & Gamble Company. Most recently, he served for almost 12 years as president and chief executive officer of Sunny Delight, a leading producer, distributor and marketer of juices, juice drinks and flavored waters in North America.
“After an extensive search, we are delighted that Billy Cyr will join us as chief executive officer of Freshpet,” said Charlie Norris, chairman of the Freshpet Board of Directors. “Billy is a highly accomplished consumer packaged goods executive with strong experience in leading brands that have a refrigerated supply chain and we welcome his leadership, brand and innovation expertise as we continue to gain share in existing retailers and expand into new retail partners in North America and abroad.”
According to the report, Cyr brings a strong track record of strategic leadership to Freshpet. Over his nearly 20-year tenure at Procter & Gamble beginning in 1985, Cyr held numerous senior executive roles, and led brand growth and marketing for Crisco and Duncan Hines. He also served as a Board and Executive Committee Member of the Grocery Manufacturers Association since 2002. He has been a member of the Board of Directors of the American Beverage Association since 2007 and on the Executive Committee since 2012.
“I am honored and excited to have the opportunity to lead Freshpet and join a strong team with significant experience in the pet food industry,” Cyr said. “I have admired the Freshpet brand and its differentiated pet food products and believe that we have tremendous opportunity for future growth both domestically and internationally.”