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Four Companies Choose Bulldog to Catapult Category Sales


May 18, 2015

Bulldog Marketing & Sales, Inc., added four new clients who have joined the roster of pet product companies interested in boosting their sales.

Caitec Corporation retained Bulldog in order to help launch a new, innovative line of dog toys that inspire play at SuperZoo. Bulldog is handling launch strategy and planning, media, advertising and public relations for the new brand.

“John Cullen and his agency are a powerful force in our industry,” said Terry Gao, president of Caitec. “He was instrumental in turning JW Pet from a product-focused to a brand-focused company. His category expertise will be an asset in the launch of Caitec’s new dog toys.”

TUGGO has tasked Bulldog to help with all aspects of business development from advertising and public relations to engaging new sales reps for its line of water-weighted dog toys.

“Bulldog has helped in contract negotiations, media planning, sales, pricing strategy, PR and beyond,” said Adam Harrington, president of TUGGO Dog Toy. “It has helped my business grow.”

Bulldog is helping New Health Pet Products bring its line of all-natural, made in the U.S.A. dog treats to the next level. The company owns its own manufacturing facility and is run by industry quality veteran Mark Gumola.

“Bulldog has helped introduce us to new reps nationwide,” said Gumola, co-owner. “It has also assisted in public relations and building awareness for the brand.”

Luca For Dogs is working with Bulldog to grow sales of this made-in-the-U.S.A., easy-care comfort line of dog beds in several channels from independent pet to multi-store chains. In addition, it is helping grow brand awareness through public relations efforts and blogger outreach.

“Bulldog has the expertise we needed to expand our sales and marketing efforts,” said Kimi Proffer, owner. “We are just getting started and I see great things ahead for my business.”

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