Ethical Products announced the launch of its new advertising campaign focusing on its continuous product innovation.
The company tapped Bulldog Marketing & Sales, Inc., for the campaign’s strategy and creative development.
“We wanted a new way to tell our classic story,” said Jonathan Zelinger, president of Ethical Products. “The SPOT brand has been delivering innovations at value price points to the pet specialty channel for years. We needed a fresh approach and we hired Bulldog to help us develop the creative and messaging.”
The campaign can be summed up with the company’s new tagline: “SPOT. Your Source for Innovation.” The new advertisements are set to debut in July in pet trade magazines and digital space. It will also become a central theme for the company at this year’s SuperZoo in Las Vegas [Booth #s 8245, 8244].