The logo features Spot inside a brilliant red circle that has become synonymous with the Spot brand. The new design also includes the tag line We Love Pets which communicates the company’s commitment to pets.
“The Spot brand has been a trusted brand for over 60 years,” said Susan McCann, national marketing manager at Ethical. “The new design represents a refocused company vision and brand image. It’s is a fresh and modern design that symbolizes our seal of approval and faith in our quality products.”
The 2016 new product line, web site and business forms will feature the new logo. Existing items and other collateral materials will also be transitioned soon.