Dog is Good has launched a new e-commerce website that will also include blogs and user-generated content.
A California-based pet, gift and home décor company that is concerned with the emotional side of the dog-human relationship, Dog is Good sees the site as an opportunity to provide the features that dog lovers crave.
“This is just another step in our progression to be recognized internationally as a lifestyle brand for dog lovers,” said Jon Kurtz, co-founder and CEO of Dog is Good. “The new site allows dog lovers to interact with our brand and with other pet lovers.”
Additionally, Dog is Good is rolling out a new interactive initiative entitled #Where’s Bolo? Visitors to the new website are encouraged to print out an image of Dog is Good mascot Bolo and photograph him participating in their own adventures.
“#Where’s Bolo? was created to discover how people and their dogs are making a difference in the lives of others,” stated Gila Kurtz, co-founder of Dog is Good. “There are so many great stories about the dog-human relationship around the world. This initiative allows us to experience them through photos and to share with our audience of pet lovers.”