Digital Guide: Food for Thought on Pet Nutrition

Pet Age is proud to introduce its first digital guide covering the pet industry. The inaugural edition, which is sponsored by Purina, includes a variety of topics that range from nutrition to e-commerce.

With nearly 85 million U.S. households owning a pet, according to the 2017-2018 National Pet Owners Survey conducted by the American Pet Products Association (APPA), the pet product industry has been experiencing explosive growth.

Read on to discover how science, technology and pet-owning lifestyles are changing the industry, with cat owners showing increased interest in the areas of wet cat food and specialized litter, while consumers, especially millennials, have been gravitating toward online shopping.

The Scoop on Cat Litter

Educating customers on the proper type of litter, number of boxes, amount of litter in each and keeping the box clean will not only make for healthier cats, but also for happier customers who buy more litter.

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Dental Health Is More than Fighting Bad Breath

As it turns out, dental health for pets is just as important and has just as much impact on overall health as it does for people. Help guide your customers to dental care alternatives for their pets that are not only easy to use, but safe and effective.

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Discover the Benefits of Online, In-store Shopping

Many of your customers love the ease of online shopping but also crave the ability to see and touch a product and take it home immediately. By combining the convenience of online shopping with in-store experiences and the instant gratification of an in-store purchase, small retailers can win at the sales game.

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Feeding Time Lets Pet Owners Connect with their Pets

Today’s customer is not only taking pet nutrition more seriously but is also looking for opportunities to turn feeding time into an experience to be shared with their pet. Fresh ingredients, transparency about a product’s contents and gourmet foods top their list.

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