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DaySmart Software Rebrands to Reflect Business Growth, Evolution


Press release:DaySmart

DaySmart, the leading provider of business management software empowering business owners to operate and grow their businesses, recently unveiled an updated brand to reflect the company’s growth and expansion into new markets.

Founded in 1999, DaySmart most notably specialized in the development of simple, powerful, scheduling and resource management solutions for those in the salon, spa, pet and tattoo industries. Since then, the company has evolved into the leading cloud-based business management software provider for small and midsize businesses, uniquely offering industry-tailored solutions. In December 2020, the company launched an aggressive growth strategy, acquiring AppointmentPlus, Vetter Software and Dash Platform.   

Celebrating its growth and expanded market opportunities, DaySmart has updated its branding, including a company and product brand refresh. DaySmart’s core products will now be known as: DaySmart Salon (formerly Salon Iris), DaySmart Pet (formerly 123Pet Software), DaySmart Spa (formerly Orchid Medical Spa Software) and DaySmart Body Art (formerly InkBook). The

“Despite DaySmart’s evolution over the last 22 years to serve new industries, one thing has remained the same: our commitment to our customers’ growth and success,” said Pat Shanahan, DaySmart’s CEO. “With this update, DaySmart’s branding now reflects where the company is today and its mission of providing small and midsized business owners with the support and purpose-built solutions that will make doing business easier than ever before.”

DaySmart provides industry-specific business management tools designed to make it easier for entrepreneurs to operate and grow their businesses. Since 1999, DaySmart has been a small business champion, offering software, payment processing solutions and cloud-based applications purpose-built for the salon, spa, pet and tattoo industries. DaySmart’s reach extends to various industries through acquired companies AppointmentPlus, Vetter Software and Dash Platform. Collectively, DaySmart now processes more than $1.5B in payments annually. 

Privately held, DaySmart is headquartered in Ann Arbor, Michigan, with offices throughout the U.S., and has been named to the Inc. 5000 list for eleven consecutive years.

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