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Crum & Forster Pet Refreshes Hartville Pet Insurance Brand


April 26, 2018

Drawing inspiration from the powerful bond between people and their pets, Crum & Forster Pet Insurance Group has completed a refresh of the company’s Hartville Pet Insurance brand. The redesigned website and brand story can be found at www.hartvillepetinsurance.com.

“Pet parents consider their dogs and cats part of the family. They greet us when we get home from work, share the couch while we check social media or stream a movie, and join us for walks at the park,” said Liz Watson, CMO, Crum & Forster Pet Insurance Group. “They’re important members of the household and deserve the proper care to keep them healthy and happy.”

Features of the new website focus on interactive, relevant educational information for consumers. For instance, the homepage includes a simple illustration of the typical veterinary costs for dogs and cats, as well as a comparison of the cost of pet insurance to a cup of coffee.

In addition, coverage is displayed using an easy-to-understand graphic format, candidly explaining how pet health insurance works.

“Responsible consumers want to be empowered so they can make informed decisions that benefit their financial health. Hartville Pet Insurance can help assist when their pet gets hurt or sick,” Watson said.

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