Press release: COLLAR Company
On November 10, the Zoomark International expo organized by the BolognaFiere Group opened its doors to visitors, becoming the most unique pet business event in Europe this year.
Due to the agreements with Interzoo and the Nuremberg Pet Fair, it was even more vivid, hosting 26 different events and welcoming 150 speakers. The international expo featured more than 450 exhibitor booths from 39 countries. The online activities allow the partners unable to attend in person to join the fair, as well.
COLLAR Company brought a 19-meter stand to show all the new releases and bestsellers. The visitors’ feedback determined four main and the most popular achievements of COLLAR Company in 2021.
The WAUDOG Re-cotton accessories fascinated the eco-aware visitors. More and more people are now choosing ethical products for their pets. So, the Re-cotton series was exactly what they were searching for at the expo. Manufactured according to Global Recycle Standard, the ribbon for the WAUDOG Re-cotton accessories is manufactured from environmentally friendly recycled raw materials. Such materials are developed specifically to prevent the industrial pollution of the planet. The natural material makes it hypoallergenic, and the reflective thread added to the ribbon makes the evening walks safer. The Re-cotton accessories are available in eight colors and plenty of sizes for all breeds from Chihuahua to Great Dane.
The smart QR passports attached to every WAUDOG collar or harness are the extra safety measure that ensures that every lost pet returns to their home. Such passports with QR codes allow pet parents to create a pet profile in the Animal ID international database. If a pet gets lost, a person who finds it can scan it with their smartphone and immediately get access to the information about the cat and the contacts of the parent. The pet parent will get the message with the GPS location of the lost pet. Pet parents from more than 100 countries currently use the Animal ID database.
Another new release was the unique customization service allowing any B2B client to create a unique design collection for WAUDOG accessories and become the exclusive distributor in their country. The branded collars, leashes, retractable leashes, tags, vests, jumpsuits and soft harnesses can be a great advantage for any pet retailer or pet-centric organization.
The collaboration with NASA Space Agency became the top trend of 2020-2021 and continues to amaze customers worldwide. The WAUDOG series became the only pet accessories sold in the official NASA online marketplace. COLLAR Company recently released the new space-themed collection NASA21 that was extremely popular at Zoomark International.
“Our participation in the offline expo is a great opportunity to meet our partners and clients in person,” said Yuriy Sinitsa, founder and CEO of COLLAR Company. “Such meetings are the great possibility of explaining our ideas of the innovative products, showing their quality, or explaining their usefulness for the pet parents.”