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Charity Giving Goes Viral

Pet Age Staff//June 12, 2013//

Charity Giving Goes Viral

Pet Age Staff //June 12, 2013//

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With more than 65 percent of households in the U.S. having at least one pet and more than 8,700 businesses offering specialized products and services to them, according to recent data, Apps Genius Corp released its crowd funding platform, which is used to power, a site devoted to the health and well being of animals.

Registered users have the ability to list their projects, including specifications and projected monetary goal, so that individual investors interested in supporting a specific cause can do so through donations. For example, a business owner could start a project to raise funds for helping spay and neuter feral cats or assisting a customer with the cost of their Rottweiler’s eye surgery.

Crowd funding sites offer a public a way to invest in ventures and causes in which they are truly interested, giving hands-on support to the individual, business, or pet in need, and receiving access to status updates or progress reports of the invested funds.

They also offer individuals, entrepreneurs, and businesses a unique way to access funding they might otherwise have difficulty securing.
The platform is designed to power several specialized crowd funding websites, with being the first of many planned category-dedicated crowd funding sites to be launched.

“As we move into 2013 with the launch of GetFunded, we are excited to see how this venture we are embarking upon will benefit the crowd funding community,” Adam Kotkin, Apps Genius Corp CEO, said. “The crowd funding market continues to grow and Apps Genius’ platform allows us to focus on certain underrepresented markets, where communities with specific interests can fund projects close to their hearts. Our platform is developed with the JOBS Act in mind and its possible future implementation to crowd funding sites and all the new possibilities that may open up ahead of us.”