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Look at Me
Shampoos and conditioners form the foundation of the at-home grooming market. Despite the flood of products, a few key trends drive sales for this category: effectiveness, a unique selling point and an increased demand for natural and safe. Product efficacy is crucial. A customer won’t make a repeat purchase if a product doesn’t work. “Consumers […]
Caring for the Skin
Skin care products need to do two jobs: prevent problems and solve problems. Consumers need an array of options to meet those disparate demands. And, as demand for transparency and accountability in the human health and beauty aid industry rises, the same sentiments are trickling into the pet industry. Pet owners demand the same quality […]
The Fight to Limit Shedding
Shed happens. It’s inevitable, normal and it’s also one of the biggest complaints among pet owners. Deshedding products will always be in demand, and numerous innovations in recent years have expanded this category beyond the basic grooming tools. Pet owners are also starting to take a holistic approach to shedding control, focusing on skin and […]
A Boost to Salon Products
The nail care vertical has blossomed beyond simple clippers. Though the segment still includes traditional basics like clippers and styptic powers, it has expanded into the growing fashion market with products like stick-on rhinestone nail decals and more. However, nail care is fundamentally about nail health and starts with a regular trim. Nail trims provide […]
Effective Ear Care
When dog owners book a grooming appointment, grooming professionals examine the pet’s ears and often perform an ear cleaning as part of the service. However, dog owners should conduct their own routine at-home cleaning to stave off infection and keep the ears and canals clean and odor free. Some dog owners feel uncomfortable with the […]
Tools of the Trade
Dog owners who groom at home range from the basic bath-and-nail-trim groomers to the owners who clip, trim and shape their dog at home. The typical shopper in that latter vertical falls into one of two categories: the first are the at-home groomers who take care of all their dogs’ grooming themselves; the second are […]
Choosing the Best Cosmetics
Pet cosmetics: Few other niches cause as varied reactions as this, with some consumers clamoring for more and better products, while others tease the coifed dogs. Regardless, the segment is growing—and quickly—though it’s still a small market. Those clamoring for more, however, tend to be millennials, often child-free, with expendable income they’re willing to spend […]
Brushing Up
Combs and brushes provide the foundation for the at-home groomer’s kit. Although there is tremendous variety among consumers and the demands they place on the tools, there are a few basics that all combs and brushes need to hit: ease of use, comfort for both the dog and the owner, and affordability. The right set […]
An Ounce of Prevention
What steps do you take to keep your salon safe, not just for the pets entrusted in your care but also for you and your employees? A safe work environment is crucial to successful operation. Each staff member needs to be trained in the salon’s policies and procedures, and it starts when the first client […]
DIY Dog Grooming
According to data from the American Kennel Club, nearly 70 percent of dog owners reported that they groom their pets themselves. Only about 26 percent of dog owners rely solely on professional groomers. For the majority who groom at home and the smaller percentage of dog owners who alternate between professional grooming appointments and at-home […]
