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Humanizing Cats: From Barnyard to Bedroom
George Eigenhauser knows cats. He is director at large of The Cat Fanciers’ Association (CFA), a nonprofit organization that has the largest registry of pedigreed cats in the world, and a board member with Winn Foundation, which strives to enhance the relationship between cats and humans by fostering improvements in feline health through research and education. […]
The Healing Power of Vetericyn
Vetericyn, a manufacturer of high quality, innovative and reliable animal healthcare products, understands that cats can sometimes require a little first aid and preventative care. “Their humor requires no explanation. Cats are super independent and have quirky and unique personalities,” the Vetericyn website states. “They love attention and make a major point to get yours… […]
Staying Topical: How These 3 Cat Products Got Their Start
For Meowijuana, it was sitting in a circle, joking with friends and “meowing” just like in the movie “Super Troopers.” For Politikats, it was growing up with a diplomat for a dad, studying political science in school and being constantly bombarded with political news. For Apollo Peak, it was wanting to share a drink with […]
9 Cat Products for a Healthy Life
It is said that cats have nine lives, but we know this is not true. Each cat, of course, has one life—and it is important to ensure that cats live a healthy and balanced lifestyle so that their life is a full and happy one. “Cats, in general, are being more recognized as valued members […]
Cats Love to Lounge
When it comes to beds, a cat has a lot in common with Goldilocks. They both desire the ultimate comfort zone. From a retailer’s standpoint, however, there is a variety of innovative choices to build an inventory that will offer consumers plenty of options to meet their felines’ needs. While cats traditionally like to sleep […]
Feline Feasts
by Eric Stenson Trends in wet cat food, much like those for human cuisine, have been toward better protein sources, higher-quality ingredients and less processing. Emphasis toward specific needs is another focus that is being increasingly seen in the marketplace, according to Bette Schubert, co-president and senior vice president of sales at Bravo Pet Foods […]
Open Wide
By Eric Stenson Cats face many of the same dental challenges faced by humans—plaque and tartar buildup, periodontal issues and bad breath. According to the Cornell Feline Health Center at the Cornell University School of Veterinary Medicine, about 85 percent of cats above the age of six will wind up suffering from periodontal disease. Often, […]
Snacking Without the Guilt
Freeze dried raw treats made from proteins like chicken or salmon are one of the biggest trends currently being highlighted on the feline treat shelf. They are healthy, neat and do double duty, as they can be added to both kibble and wet recipes to entice finicky eaters to the food bowl. Today’s Trends “Our […]
The Sky is the Limit
Allowing cats to safely and securely experience the great outdoors is an overall boon to their general health and well-being. With this trend comes increased interest in feline collars, harnesses and leashes, and the selection is growing to meet this need in a variety of materials—from genuine leather, vegan leather and nylon to hemp and […]
Let Them Explore
By Eric Stenson It might be difficult to think this way as you watch your cat rolling on its back in your living room, batting around a ball of yarn or a squeaky toy, but inside every house feline is the soul of a lion or tiger that yearns to roam the Serengeti. Unfortunately, a […]
Essentials for Cat Grooming
The cat originally began its partnerships with humans about 10,000 years ago in the Fertile Crescent, living as a desert animal and, as such, had a very short coat that needed minimal attention. Longhaired cats are the result of centuries of selective breeding and require substantial care to keep their coats and skin healthy. While […]
Lots of Litter Options
The cat litter category has always been proactive in terms of innovations. However, the last two years have seen some real game changers come to market, giving consumers lots to consider before making a selection that best suits their needs. Despite the advent of so many types of litter, such as those made from wheat, […]
