Creative Digital Ad Brings Attention to New Cat Product

July 15, 2014

Meet Cat P. Lee.

Armed with the only product worthy of his time and efforts, Cat Urine Extractor from Earth’s Balance, Cat P. Lee is on the road, one man, ridding the world of unwanted cat pee, and preaching the gospel of Cat Urine Extractor at every turn.

He preaches: “Extract the pee. Keep the cat.”

The fictional character is part of a new tongue-in-cheek marketing campaign launched by Marshall Pet Products to support its new pet stain remover and pheromone lifter, Earth’s Balance Cat Urine Extractor.

“We’re so excited to be introducing Cat Urine Extractor’s official spokesperson, Cat P. Lee at SuperZoo,” said Linda Cope, global marketing manager for Marshall’s Pet Products. ” Cat P. Lee is on a mission to help pet owners with a solution for extracting unwanted cat urine stains in addition to solving their problems with their cats marking the same spot.”

To help bring attention to this creative campaign, SuperZoo attendees have the opportunity to win a $50 gift card. All they have to do is visit the Marshall Pet Product booth, take a selfie with the life-size cardboard cut-out of Cat P. Lee and share it on Facebook, Twitter or Instagram using the hashtag #CatPLee. The funniest three photos will each each receive a $50 Visa gift card from Marshall Pet Products.

Earth’s Balance Cat Urine Extractor is a highly effective, enzyme-free, non-yellowing pet stain remover that also eliminates the pheromones that encourage pets to continue marking in the same location. The formula’s unique bubbling action penetrates deep into surfaces to lift away a stain’s actual molecules, erasing it completely. The product is biodegradable and is safe for people and animals.

Online digital advertising is a critical component of the campaign. Pre-roll video ads will be targeted to pet lovers, and feature Cat P. Lee helping pet owners in hilarious, but recognizable situations. He continuously saves the day, one stain at a time.

To view these videos, visit Earth’s Balance’s YouTube page.




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