Christina Russell, president of Camp Bow Wow, the nation’s largest doggy day care and boarding franchise, will be the keynote speaker at this year’s Pet Boarding and Daycare Expo (November 7-9) in Hershey, Pennsylvania. Proving Camp Bow Wow’s position a the $100+ million-dollar brand, Russell will be kicking off the 2017 Expo on the evening of Monday, November 6, with her presentation, “Boarding and Daycare Unleashed: Inside Tips from the Big Dog.” During the three-day show following the speech, Camp Bow Wow, which ranked #1 in the pet category on the Entrepreneur Franchise 500 list for 2016 and 2017, will be situated at booth #27.
Based on IBISWorld’s report for the Pet Grooming & Boarding Industry, analysts are currently predicting a 7 percent annual growth through the next decade. Reflecting the brand’s lead in the doggy day care and boarding sector, Russell’s speech poises Camp Bow Wow to lead this discussion by sharing ideas and best practices so all can benefit by staying ahead of the expanding category. Russell’s keynote address will further engage the room by uniting attendees around common themes experienced by those in the industry. Such topics to be discussed will include continuously improving the pet care experience for dogs and their owners, the future of regulation and the innovation required to remain a key player in the uncharted pet space.
A testament to the brand’s position in the industry, Russell also intends to share insights on Camp Bow Wow’s successful growth model. The company focuses its progress on replicating its model across 40-plus states and nearly 150 locations. Attendees will garner insights into the brand’s approach to targeting reliable franchisees, designing efficient facilities and supporting owners through individual site search. Additional corporate team members will take the stage to discuss seasoned tactics in marketing, R&D, technology and more.
“The pet industry is an exciting place to be as it has gained a lot of notice in recent years, and it’s poised for tremendous growth. We’re honored to be included in this event along with so many others who share our commitment to the care and safety of dogs,” Russell said. “The Pet Boarding and Daycare Expo gives us an opportunity to share our unique experience in growing a successful model into a nationwide franchise, and to open discussion on the common issues that will impact all of us as the industry continues to evolve.”
Following the keynote address, the brand will host a meet and greet to give all participants a chance to get to know the brand and the executives behind it. Russell and the Camp Bow Wow team view this as a chance to network and collaborate on new ideas with other key players in the sector in order to keep pushing the industry into its next phase.