Camp Bow Wow, a national doggy day care and boarding franchise, is kicking off its second annual #GiveAFetch campaign. The $100 million+ company created the multi-dimensional activation to promote being a responsible pet parent and community member while celebrating the special things owners do for their dogs. Between Camp Bow Wow’s country-wide franchises and the company’s corporate team, the goal of this dog-friendly initiative is to engage all clients, community members and dog lovers across the nation to show why people #GiveAFetch about their furry friends.
Camp Bow Wow’s second annual #GiveAFetch campaign will kick off National Dog Week with yet another full weekend of interactive events on Saturday, September 22, and Sunday, September 23, in four city parks across the country. The brand has chosen lucky cities Pittsburgh, Dallas, Las Vegas and Kansas City to host the entertaining, dog-friendly events aimed at furthering Camp Bow Wow’s commitment to ensuring all dogs lead happy, healthy lives.
As part of this activation, 7-foot-tall tennis ball dispensers holding over 2,000 balls will be popping up across the country in the selected parks. For every ball dispensed, Camp Bow Wow will donate $5 (up to $10,000 per event) to a local shelter of the user’s choice. The dispenser also doubles as a photo booth, and the one lucky winner who receives the “golden tennis ball” will win a free year of camp. In addition to the giant dispenser, attendees can enjoy on-site adoptions through local shelters/rescues, food trucks, local vendors and other activities, including free dog “paw-traits” from a caricature artist.
“With last year’s #GiveAFetch events bringing so much joy across the country, we couldn’t wait to do it again. This unique initiative is a fantastic way of promoting our longstanding commitment to responsible pet ownership,” said Julie Turner, Camp Bow Wow’s vice president of Marketing. “While we value our pets throughout the year, we truly love being able to kick off National Dog Week in such a special way, garnering further awareness to our furry friends, both with a home and without.”
Starting from the kick-off weekend through October 31, Camp Bow Wow is also encouraging pet parents nationwide to participate in the social media contest. By posting photos on social media using the hashtag #GiveAFetch, pet parents will have the opportunity to share how they go the extra mile to make their pup’s tail wag. Whether it’s throwing their pooch a birthday “paw-ty” or cooking a special holiday meal, the winning submission will receive a free year of Camp.
Just as the Camp Bow Wow team successfully executed the events last year, with the parks attracting over 4,000 attendees nationwide, donating thousands of dollars to local shelters and helping 58 dogs find their fur-ever homes, the company continues to exhibit its commitment to inspiring pet lovers across the country.