Callahan Creek Now in Charge of Elevate Pet Food’s Brand Strategy, Consumer Marketing

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Elevate, which manufacturers premium dog food that is sold only at independent pet specialty stores, has chosen Callahan Creek as its agency of record.

“We launched Elevate Dog Food in August 2017 and have quickly gained widespread acceptance by independent pet specialty retailers,” Elevate Brand Manager Jim Reimann said. “While we crafted each recipe to meet the nutritional profile consumers look for, it’s our commitment to only sell to independent retailers—including no online sales—that puts Elevate in a unique position for success. We have a responsibility to drive consumer awareness, which is why we are so excited to partner with Callahan Creek.”

As agency of record for Elevate Pet Nutrition, Callahan Creek is responsible for all the company’s brand strategy and consumer marketing, including analytics.

“If you follow the category, it’s easy to see that Elevate is positioned for success. It’s exciting to think about what’s ahead for the brand. Callahan Creek’s 30+ years of pet category experience means we can be calculated, agile and deliver real results, which is exactly what a fast-growing brand needs,” CEO/President Chris Marshall said. “We look forward to helping accelerate Elevate’s already aggressive sales goals for 2018.”