Caitec officially announced today the launch of its new ‘Somebody’s HERO’ advertising campaign. The trade and consumer campaign has three creative executions that focus on the strong emotional bond between dogs and their humans.
The campaign can be summarized by its headline, ‘Every Dog is Somebody’s HERO.’ The campaign’s core insight is the recognition that, whether your dog is a couch potato or active military, he/she is your HERO.
“We knew that having HERO as our dog toy brand name was special,” said Terry Gao, President of Caitec. “We also know that the relationship between dogs and humans is special. The new campaign combines our brand with this emotional connection.”
The campaign kicks off in September and will run in Pet Age throughout the year leading up to Global Pet Expo. Distribution continues to grow for HERO brand dog toys and will be supported with print and social media, targeting consumers to drive trial of the HERO brand.
To learn more about the HERO brand line of dog toys, call your local distributor, visit www.herodogtoys.com or call 888-338-2473.