February 12, 2013

People buying pet food and supplies for dog and cats, had a propensity to spend more money on Valentine’s Day products more than any other spending category, according to research conducted by Exponential, a global provider of advertising intelligence and digital media solutions to brand advertisers.

Ken Nelson, vice president of Exponential, said the company tracks over 200 million unique users a month in the United States, which allows them to create an analytics platform called deep dive.

“The whole thing came about from when we had a meeting with a pet food company and we did an analysis of cat and dog lovers,” Nelson said. “We found the biggest expenditure was on Valentine’s Day.”

“The people buying pet food and supplies had a propensity to spend money on Valentine’s Day products more than any other spending category.”

Some of the other things found in their analysis were patterns between cat and dog owners.

Cat owners tend to be fans of home-based activities such as knitting and baking. They therefore spend money on home furnishings and hobbies associated with the home. They are also big fans of romance novels. When they do venture out, you can most likely find them in restaurants. They are really into food and restaurants. Cat owners also show a preference for cruises.

Dog owners prefer to go out. They are actively fans of sporting events, concerts, movies and monter truck rallies. As outdoor enthusiasts they tend to spend money on sport apparel, RVs and motorcycles. Tyey will also spend money on maintaining cars.


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